Friday 23rd June, 2017
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A New York investor explains how African economies can catch Trump's attention

A New York investor explains how African economies can catch Trump's attention

Much has been written about the effect of a Trump Presidency on Africa. From foreign aid to pur­chase of Nigeria’s oil to visa re­strictions his presidency has been analyzed all from the per­spective of what his presidency could mean for Africa.
However, a New York Investor in Africa and Managing Partner at Nexus Capital Markets, David S. Levin has provided a different perspective about the Trump election. This time, it’s what Af­rican leaders can do to attract Trump.
In an Op-ed featured in CNBC, he takes a view of Trump the man and uses that to explain how African leaders can use a Trump presidency to their max­imum benefit.
Firstly, he believes we should approach Trump based on what he is known for, a businessman.
However, to comprehend how he will approach Africa and other geopolitical interests, one needs to understand what makes Don­ald Trump who he is. First and foremost, he’s a businessman. A negotiator. A dealmaker. A sales­man. A closer. A showman. And second, he’s a New Yorker. Brash, in your face and no-holds barred. And he will become indignant if you cross him.
As a businessman, Trump sees everything through a single lens – return on investment (ROI). This is what he has based every business decision on for over 40 years. It’s the tape measure in his toolkit. It quantifies what he gets back on his investments. And now, as president, he will apply that same ratio to foreign poli­cy to measure what America gets back from its allies. Simply stated, what is their ROI to the US? It is clear that Trump will run his ad­ministration more as a business­man and CEO, and less as a pol­itician. On his desk in the Oval Office should be a nameplate that reads;
“Donald J. Trump: President and Dealmaker in Chief.”
Since most businessmen take ROI as a major reason for get­ting involved in deals, approach­ing Trump with a deal he can’t re­fuse (instead of going cap in hand for aid) could just be the best way for Africa to catch his attention.
The door remains very much open to them to reach out and appeal to Trump the business­man. Trump the dealmaker. Trump the negotiator. Trump the salesman. His ego would welcome it. African countries have the opportunity to change their relationship with the US – and take ownership of that pro­cess – instead of just waiting to see what Trump does. By act­ing proactively, it enables Afri­ca to potentially increase its ROI – and change its link to the US from that of “donor-recipient” to one based on mutual bene­fit. And that’s a deal that Don­ald Trump the businessman will make every time.
Culled from Nairametrics Online
 

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