President and Chairman of Council, Africa Public Relations Association (APRA) Mr. Yomi Badejo Okusanya has been confirmed as the guest lecturer at the January 2017 edition of the Nigerian Institute of Public Relations (NIPR) Lagos State chapter PR Clinic scheduled for Thursday January 12.
The PR Clinic which was revived last year by the new administration of Olusegun McMedal last year is a high-end training geared to equip and capacitate members of the Institute with high-level strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results.
Okusanya who is also the Managing Director/CEO, CMC Connect Burson-Marsteller; a leading media, communications and public affairs group, will lecture on the theme: 10 Trends that will Impact Public Relations in Future and Cultivating a Professional Image.
Chairman of Lagos NIPR, Olusegun Mcmedal in a statement said the theme seeks to x-ray how the industry is undergoing major transformations. “As practitioners of an ever-evolving field, there’s need for public relations and social media professionals to constantly strive to stay on top of all current and even future trends in the industry,” he said. “These trends illuminate which tactics most effectively help practitioners execute their strategies. The theme is also premised on the need to groom practitioners to cultivate professional image going forward.”