Procter and Gamble Nigeria, producer of ‘Always’ feminine care brand , in partnership with Women in Management, Business and Public Service (WIMBIZ), has rewarded 100 winners of its just concluded Always #MyFutureStartsToday Essay Competition, held at the Methodist Girls High School, Yaba, Lagos.
The essay competition, which started in August last year with an invite for girls between ages 11 and 16 to send in essays about their dream careers and the challenges they face as girls, saw over 2000 entries received, and the best 100 selected and rewarded with a scholarship grant worth 100,000 naira each.
Speaking at the event on the initiative, Brand Marketing Director, Procter and Gamble Nigeria, Tolu Adedeji, said that the benefit of educating a girl child to the society cannot be overemphasized.
According to her, “There are so many challenges facing the girl child in Nigeria, as such, it is evident that girl education and mentorship will not only benefit the girls, it will also impact the whole society. The education of girls is important for us. In fact, Always advocates the empowerment of girls and women.
“In our bid to continue to contribute to Nigeria, its girls and women, we have launched this platform to reach more girls and help them achieve their potentials. When the video was launched, we were overwhelmed with the response and support that we received from everyone. It affirmed that starting up a conversation like the Always #MyFutureStartsToday can help build a girl’s confidence.”
In her keynote address, Founder of Bella Naija, Uche Pedro, stated that it is important to help girls realize that they can achieve whatever they set out to do.
“We live in a world where girls are often told that they cannot achieve certain feats simply because they are girls but that notion is wrong. I strongly believe that with confidence a girl can achieve whatever she wants. This is why I joined Always in this campaign to help girls dream big, and aspire towards their dreams,” he said.