Friday 18th August, 2017
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Promasidor: Touching lives through Cowbellpedia

Promasidor: Touching lives through Cowbellpedia

Promasidor, the world-class milk company, obviously designed the Cowbellpedia Mathematics Television Quiz Show initiative to discover the best Mathematician among Nigerian secondary school students.
This initiative came about by the burning desire to reach out to Nigerians through the company’s Corporate Social Responsibility (CSR) initiative, not just to comply with government policy or positively affect the lives of citizens where her business is domiciled, but it is also to say ‘thank you’ to faithful customers and beneficiaries for their patronage; the youth, and communities for creating enabling environment for the company to operate.
The initiative is a must watch television programme by viewers across the nation and beyond as the students display exceptionally high level of brilliance, intelligence, agility and accuracy while answering mathematical questions in a split second. It is both amazing and captivating.
Last week Tuesday, the search for the best students in Mathematics amongst Secondary Schools in Nigeria, under the Cowbellpedia Secondary School Mathematics TV Quiz show opened with excitement.
Speaking at a press briefing in Lagos, Mr. Olivier Thiry, Managing Director of Promasidor Nigeria Limited, the sponsor of the initiative, explained to Journalists that though Cowbell has been involved in the improvement of standard of education in Nigeria especially Mathematics in the last two decades, the company however brought all its intervention under one umbrella; Cowbellpedia last year.
He added that for this year, the thrust is to provide a credible platform that will identify and reward excellence in the subject area of Mathematics among Junior and Senior Secondary School students in Nigeria.
Thiry noted that across the globe, investment in education has assumed an entirely new frontier that Governments and corporate organizations have come to realize that building capacity in STEM courses which Mathematics is a key component represents the driving force for development in the 21st century.
Like in the previous editions, the Cowbellpedia Secondary School Mathematics TV Quiz Show is open to students in JSS 3 and SSS2 from 10 - 18 years of age attending full time Secondary Education in both Public and Private Schools in Nigeria.
While entry into this competition is free, contestants are required to register online or pick up a registration form at the State Ministry of Education offices nationwide.
The competition is divided into two Stages; Stage 1 Qualifying Written Examination and Stage 2 TV Quiz Show. “For the Stage 1, we are continuing with the initiative that we started in 2016 for Mixed Secondary Schools to nominate minimum two (2) girls for each category to represent such school. This is our own little way of encouraging the girl child to take interest in education especially the STEM courses,” he said.
The ultimate prize for this year’s edition is One Million Naira (=N=1,000,000) and an all-expense paid educational excursion outside the country while the 1st and 2nd runners up will go home with Seven Hundred and Fifty Thousand Naira (=N=750,000) only and Five Hundred Thousand Naira (=N=500,000) only respectively. The Teachers of the winners will be awarded N400, 000.00 while Teachers of 1st runner-up and 2nd runner-up will go home with N300, 000 and N200, 000 respectively.
Also speaking at the event, Dr. Ikechukwu Anyanwu, Director, Quality Assurance, National Examination Council, NECO, who represented the Registrar praised Promasidor for the initiative which he said has been of tremendous benefits to Mathematics education in Nigeria.
The 2016 winners, Miss Juliet Ekoko and Master Ayooluwa Oguntade also commended Promasidor for the opportunity given to them to horn their Mathematics skill through the Cowbellpedia Secondary School Mathematics TV Quiz Show.
It would be recalled that for its Cowbellpedia initiative, Promasidor Nigeria Limited won the Best Company in Education in awards organised by SERA CSR Awards and the Nigerian Institute of Public Relations, Lagos Chapter in 2016.

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