In another move to further elevate the in-flight customer experience, Delta has partnered with globally-renowned design company Alessi to curate a modern, stylish and functional collection of service products and tableware, which will appear in flight beginning April 1.
Delta’s serviceware enhancements are part of the airline’s multi-billion dollar investment in the customer experience that includes a cabin modernisation programme featuring new seats, seatback entertainment systems with free entertainment, high-capacity overhead bins, access to Wi-Fi on nearly all flights, complimentary meals in the Main Cabin on select flights, upgraded free Main Cabin snacks, chef-curated meals in Delta One, a seasonal wine program and more.
Delta has also made significant investments in the customer experience on the ground, in addition to plans to add nearly 250 new aircraft to its fleet in coming years.
These include new Delta Sky Club locations in Denver, Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis/St. Paul, airport enhancement programs in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of an enhanced boarding process in Atlanta.
Delta will bring Alessi’s one-of-a-kind pieces to its premium cabins, including Delta One, First Class and, in late 2017, Delta Premium Select. This marks the first time the design company, known for innovative and unique designs, has appeared in flight with a major airline with such a comprehensive program.
“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights,” said Allison Ausband, Delta’s Senior Vice President of In-Flight Service. “At Delta we know that every aspect and detail of the travel experience matters, and partnering with Alessi allows us to bring an uncompromising level of elegance and service to the on-board experience.”