Friday 23rd June, 2017
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Wema Bank, Silverbird partner to drive SDG's with new movie

Wema Bank, Silverbird partner to drive SDG's with new movie

Wema Bank Plc in partnership with Silverbird Film Distribution has premiered Smurfs: The Lost Village but would be released to the public on April 7, 2017. The film is an American 3D computer-animated adventure-comedy film produced by Sony Pictures Animation and based on the Smurfs comic book series created by the Belgian comics’ artist Peyo.
 
Wema Bank endorsed its decision to partner with Silverbird Film Distribution on Smurfs to what the film now stood for, with the United Nations (UN) using it to drive the Sustainable Development Goals (SDG’s).
 
The partnership had Wema Bank’s Royal Kiddies account holders who were part of the first set of people in the world to have watched the highly anticipated film. The movie was premiered at the Silverbird Galleria in Lagos on last Saturday, ahead of the celebration of the International Day of Happiness yesterday.
 
‘Smurfs’ through the International Day of Happiness drove the Small Smurfs Big Goals campaign as ran by producer of the film Sony Pictures and the United Nations (UN).
 
In the campaign, the Smurfs characters encouraged people around the world to learn about the 17 Sustainable Development Goals (SDGs), which includes ending extreme poverty, protecting the planet and promoting peace and prosperity for all.
 
According to the bank, Smurfs characters are now being used to talk about very important issues like ending hunger, improving education and preserving the oceans. Kids love comics and they never forget the good ones they watched.
 
Wema Bank’s Royal Kiddies Account is a high interest yielding savings account for children designed to help parents save towards the education of their children. It is targeted at children aged between 0 to 12 years.

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