Infinix mobile phone, one of Nigeria’s leading smartphone brands has joined forces with Guinness Nigeria, to bring football lovers premium (entertainment) during the English Premier League (EPL) season with the ‘Matchday Made of Black’ activation.
The partnership for the activation during the EPL season which has been on since March, has made stops at Lagos and Owerri with Infinix cheering fans with exciting gifts.
“This is a first for Infinix as the partnership brings the brand closer to its fans in some of the biggest cities in Nigeria and also fans who share common love for football” said Communications Manager, Infinix Mobility, Olamide Amosu.
“Our aim is to empower fans and consumers during this EPL season and we are able to do so with Matchday Made of Black Activation. We welcome everyone to participate in the cities we are visiting with loads of gifts to be won in April and May.
On his part, Marketing Director, Guinness Nigeria Plc, Rob Hobart said: “Consumers being at the centre of the brand is what Guinness has always been known for. The Matchday Made of Black activations is no different as it is simply giving consumers a different experience of the two things they love most- Guinness and Football.
“Lagosians had the first taste of it and we moved to Owerri to give consumers nothing but the best football experience in a way only Guinness can. There are two things you can be sure will always bring Nigerians together- Football and their favorite Guinness. What better way to show this than an infusion of Guinness and Football.
“As a brand, we celebrate those who are made of black- those who continually carve their own path without inhibitions. Football is one of the media where our consumers get rid of all inhibitions and as a brand; we cannot but stay true to their passion”.