By Victor Moses
In a bid to promote healthy living, Power Oil, heart-friendly cooking oil has organized the fourth edition of its annual consumer engagement activity tagged “Power Oil Pay with Calories”.
The activity which began 4 years ago, engaged consumers in a series of exercise on treadmill and cyclers, which eventually sees them getting rewarded with gift items depending on the amount of calories burnt within a specified time on the spot.
The event which held at Ikeja City Mall created an exciting platform for the brand to cater for its customers’ health in a fun, relaxing and rewarding manner. Various gift items were laid out for consumers to pick from with regards to calories burnt within a specified time.
In support of the target of the World Heart Federation to reduce premature cardiovascular disease deaths by 25 per cent in 2025, it has become more important for Power Oil to encourage Nigerians to join hands in ensuring the possibility of this.
Brand Manager, Power Oil, Amisha Chawla, said that the experiential campaign was borne out of the necessity to encourage Nigerians to further become mindful of the health of the hearts by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments.
“The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body and be cautious about the quality of what they consume in order to maintain a healthy heart. We try to advice against the consumption of low-quality or sub-standard cooking oil, which, on the long run puts consumers at risk of heart related diseases and other health hazards” she said.
The Public Relations Manager of Power Oil, Omotayo Azeez, said, “considering the kind of lifestyle pattern people lead these days and all sorts of responsibilities being saddled with, you find out that they are left with little or no time to dissipate on fitness activities and making a healthy meal choice also becomes a challenge especially because of the season and its festivities.
“So, we saw this as an opportunity to fill in the gap with calories 4.0 activity this period, so Nigerians will be encouraged to carry on with the healthy spirit into the new year and beyond till it becomes an attitude. And we are happy that a lot of Nigerians took advantage of this and showed up enmass.”
According to her, the consumer engagement will help consumers to understand the importance of living healthy lives for themselves and their family.
Mr. Adio Muse, a participant who lost up to 15 calories got rewarded with a pair of sneakers, commended the brand for its unflinching efforts in giving back to the society and most importantly for always being consumer-focused in all its marketing activities.