Stories from Joseph Chibueze, Lagos
Still basking in the euphoria of the record 13 awards it won at the recent 12th Annual Lagos Advertising and Ideas Festival (LAIF) Awards, 9mobile has attributed the exceptional and outstanding feat to the resilience and creativity of the brand.
9mobile won in record 13 top categories at the LAIF Awards held last December in Lagos topping the chart with seven gold, three silver and three bronze. The awards included Gold in Radio – Corporate Image, for the jingle that heralded the launch of 9mobile’s new brand identity unveil in July; and Gold in Radio Craft – Best Use of Music, also in acknowledgement of the successful new brand identity launch. It also won Gold in Digital Craft, for its Cloud 9 Independence Day campaign, and Gold for Easyblaze Hand press campaign.
The telco’s flagship pan-African literary prize, 9mobile Prize for Literature clinched the remaining three gold awards for the short film, “CLOSED”. The awards comprised Gold in Film Craft – Best Production and Art Direction; Gold in Film – Corporate Image; and Gold in Film – Promotions Editing.
9mobile’s impressive outing at LAIF Awards was further buoyed by Silver wins in Best Use of Photo Manipulation for Easyblaze Hand; Best Film Editing for the celebrated youth-centric Easycliq Breakfree campaign; and Best Outdoor for the flagship U-15 School Cup. Additional recognition for 9mobile consisted of Bronze in Outdoor for the new brand identity unveil; Bronze in Press for the 9mobile Hulk campaign; and Bronze in Film Craft – Best Film Editing for the 9mobile Prize for Literature’s short film, “CLOSED”.
Speaking on the feat, Director, Brands and Experience, 9mobile, Elvis Ogiemwanye, said the awards were clear testimonials of 9mobile’s unwavering commitment and passion to excellence.
He said: “The year 2017 has been very significant for us. It’s our ninth year of doing business in Nigeria; and the same year we unveiled a new brand identity as 9mobile. Therefore, closing the year with this great harvest of 13 new awards added to our medals’ rack makes us very glad.
“The LAIF Awards are a significant milestone for us and recognition of our resilience, tenacity and the creativity of our brand, our team as well as our partners. So, being highly recognised at LAIF Awards means that our commitment and passion for excellence is noticed across all relevant quarters.”
Ogiemwanye added that management and staff of 9mobile were delighted at the number and quality of the awards won at the prestigious event, and affirmed that they would not rest on their oars.
LAIF Awards is an initiative of the Association of Advertising Agencies of Nigeria (AAAN) that seeks to recognise creative excellence, improve the quality of creative craft, and promote the spirit of healthy competition, applying global best practices. The initiative is accorded international acclaim and it has grown to become the epicenter of Nigeria’s creative industry.