The management of Power Oil have taken the campaign for Nigerians to keep and maintain healthy hearts to the two states of Rivers and Anambra.
The campaign which is tagged: “Power Oil Pay with Calories” is aimed at encouraging more Nigerians to maintain healthy body fitness and promote general healthy living.
Speaking on the activity, the Brand Manager, Power Oil, Miss. Amisha Chawla, said that the experiential campaign was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments.
“The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body and be cautious about the quality of what they consume in order to maintain a healthy heart. We also make it a point of duty to advice Nigerians against the consumption of low-quality or sub-standard cooking oil, which on the long run puts consumers at risk of heart related diseases and other health issues” she said.
On her part, the Public Relations Manager, Mrs. Omotayo Abiodun, Power oil Pay with Calories activity had always been held in Lagos, Ibadan and Abuja in the last couple of years.
She, however, said that, in order to have more Nigerians, especially from the eastern part of the country benefit from the health awareness campaign, it was recently being extended to 2 more states; Rivers and Anambra.
“The consumer engagement activation was extended to more states with the strong believe that it will motivate and encourage consumers to understand the importance of leading a healthy life for themselves and their family,” she said.
Mrs. Ngozi Ibekwe, a participant in Onitsha who lost up to 30 calories and got rewarded with a tummy trimmer, commended the brand for its unflinching efforts in encouraging Nigerians to live a healthier and better life through their various health friendly activities.