Leadway unveils campaign to boost savings culture

June 4th, 2018

Leadway Assurance Company Limited has unveiled a campaign called “Saving Dreams” aimed at deepening financial security in Nigeria and encouraging Nigerians to inculcate saving culture.

The campaign which addresses various attainable dreams of the Nigerian adult population was activated to formally introduce the Leadway Savings Plan, a secure insurance savings product which is said to combine both elements of investment and wealth accumulation.

The product is uniquely designed to not only help Nigerians save towards a brighter future but also offering additional life insurance protection element should the unexpected occur.

Speaking on the campaign, the Head, Life Business, Leadway Assurance, Tinashe Muyambo said, “In alignment with our brand proposition of providing a robust wealth creation and financial freedom for Nigerians, we designed the Leadway Savings Plan for our consumers to approach the future with certainty and confidence.

“We are promoting the Saving Dreams campaign with the aim of promoting the message of healthy financial management through a well-planned savings culture. Given the low savings culture in the country – with only 42% of Nigeria’s adult population having a savings account, this campaign will help our strategic objective of endearing people to save towards their dreams.

“With almost five decades in the underwriting business, we understand that beyond the savings element which traditional financial institutions offer, there is also the need for people to protect those dreams they are saving for in the face of the unexpected. Hence, the additional of life insurance element to the Leadway Savings Plan which as insurers, addresses our goal towards increased and assured financial security,” Muyambo added.

The Leadway Savings Plan allows policyholders contribute an affordable minimum monthly premium of N10,000.00, which accumulates interest at an attractive rate during the term of their policy.

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