From Cyriacus Nnaji, Lagos
Sub-Saharan Africa’s foremost distribution company, Technology Distributions Ltd (TD) has been appointed national distributor of Samsung Electronics in the open market channel.
Seen as a development that is expected to deliver better pricing and availability of Samsung products across the country and beyond.
The landmark partnership was unveiled at an official dealers’ event in Lagos.
Speaking at the event, Managing Director, Samsung Electronics West Africa, Mr. Jingak Chung disclosed that the decision to appoint TD as authorized distributors of Samsung Electronics in Nigeria was a very easy one, considering the reputation of the company.
According to him, TD’s nationwide reach, wide database of resellers and long-standing status as the largest supplier of technology to the Sub-Saharan Africa marketplace are factors that made them an undisputable choice as partners.
“Through this partnership with TD, we are optimistic that the wide range of cutting-edge products that we are rolling out for the Nigerian market will be readily available nationwide for resellers and other end-users, with attractive pricing as well,” he enthused.
Also speaking at the event, Managing Director, TD Mobile, Mrs. Gozy Ijogun, expressed her delight at the partnership with Samsung Electronics, even as she re-affirmed TD’s commitment to its over 2,000 resellers.
“Samsung is a credible global OEM and we are delighted to be working with them, particularly on Samsung Electronics because we know how well they are doing in Nigeria.
“We have gotten a lot of reactions based on pricing and our interest is to make the products affordable and accessible, thereby developing the local market.
“TD believes in the future of Samsung in Nigeria and is investing a lot in this regard. In a couple of months, we will invite you to the unveiling of Samsung Electronics Assembly Plant. This plant will ensure product availability across board including consumer electronics such as TV sets, Refrigerator, Air Conditioners etc. as well as better pricing to fight competition.
“We want to be profitable but not greedy. The average reseller will get more benefits purchasing from TD because we supply guaranteed genuine products directly from the source with mega warehouses in the six geopolitical zones,” she disclosed.