DiamondXtra: Access Bank rewards customers with N59m

May 23rd, 2019

From JOHN SILAS LAGOS

As part of its commitment in encouraging savings culture amongst Nigerians, Access Bank Plc has rewarded 1,016 customers with over N59 million in its 2019 DiamondXtra season 11 first quarterly draw.

Mrs Nnenna Chukwu was the winner of the star prize winner, winning N100,000 per month for 20 years in the salary for life category. Others include Nwoko Chibuikem, Aliyu Umar and Adewale Adekoya amongst others.

Mrs Chukwu who could not hide her excitement told THE AUTHORITY that the DiamondXtra account had been open over a long time while adding that she was not expecting the promo to be real and thanked Access Bank for providing the opportunity for her to save and win at the same time.

Speaking during the prize prensentation in Lagos yesterday, Executive Director, Retail Banking, Access Bank Plc, Victor Etuokwu, the DiamondXtra initiative is the Bank’s little way of creating, adding value and meeting the needs of its customers as well as rewarding them for their patronage while adding that DiamondXtra is the best banking product in the country at the moment.

“This is the 11th edition and the product has been rewarding Nigerians and it is something that we think it is important as every little thing you do helps. There is no way a bank can add value to the economy if it does not do things like this, so the products of a bank must add value and DiamondXtra adds value.

Over the 10 years, over N5 billion has been given out and what has been driving this initiative is down to the goodwill of the bank’s customers as well as patronage. if you create and add value, then you will always have patronage”. Etuokwu explained.

According to him, “We want every Nigerians to move to the DiamondXtra initiative so that they can partake in the goodies which the product brings. The only way companies remain profitable is by creating value so as long as we keep doing this, our customer base will increase and this initiative will not affect our bottom-line”.

Also speaking, Head, Product Capability and Insights, Access Bank, Rob Giles, noted that the initiative has started increasing the Bank’s depositor base, adding that customers are more comfortable with having a DiamondXtra account rather than the normal savings account.

Giles said, “Our business is all about customers and our success is also the success of our customers. As our customers grow, we grow as well and so we have helped millions of people to save with DiamondXtra in the last 10 years and we are still doing that as regards this year which is the 11th edition and in addition to helping people save, they have been winning salary for life, education allowances for 5 years, senior citizen prizes aimed at helping some of our most senior citizens get additional value.

So we have been creating magic moments for people and by doing that, it helps Access Bank because people want to continue to save with us and patronize Access Bank”.

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