LG reaches out to communities, steps up CSR

May 27th, 2019

Electronics giant, LG Electronics has stepped up its intervention projects in communities across the country with the donation of a free laundry service for the people of Ogba, Ikeja and its environs, and donations of some units of All New Gencool Inverter Air Conditioners, Jet Cool Air Conditioners as well as treated mosquito nets to Kuje General Hospital, Abuja, FCT.

The Ogba facility would help the residents, who are facing the difficulty of water and power, to efficiently carry out their washing chores. The laundry cabin is equipped with state of the art facilities to effectively take care of laundry needs of the people at free of cost.

According to Mr. Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations, “As a global company, LG Electronics wants to use its capabilities to help local communities all over the world solving some of their regional issues. For us, we believe that ‘Life’s Good’ when shared with others. We are committed to giving back to the society because we believe doing good is good business.

“We have remained competitive while improving sustainability; we have enabled investment and innovation required to deploy new technologies and to safely and responsibly develop progressive products. LG Electronics will continue to support communities even in the future”, he said.

Over the years, LG Electronics has vigorously pursued its CSR initiatives with all sense of responsibility and commitment, placing it at the forefront of giving back to the society.

As a leading electronic giant, the company has also continued to create and donate some of its unique products to Nigerians. One of such innovation introduced was the Mosquito Away. LG’s Mosquito Away was purpose-built to stand up to Nigeria’s stifling heat and humidity, delivering a powerful cooling performance and superior durability.

Many health care centres, hospitals, orphanages, schools among others across the country have also benefited from LG’s donations to better the lives of the people. Such donations include its visit to Kuje General Hospital, Abuja, FCT where it donated some units of All New Gencool Inverter Air Conditioners, Jet Cool Air Conditioners as well as Treated Mosquito Nets to the hospital; commitment to the welfare of children at the Lagos State Motherless babies home, Lekki etc

Some other sustainability projects embarked upon by the brand include: scholarship awards to best engineering UNILAG students; visit to Idi-Ayunre community in Ibadan where they donated LG anti-mosquito Air conditioners as well as treated mosquito nets to the Health Centre, award of scholarship to outstanding Engineering students of the University of Lagos, beach cleaning activity to mark world Environment Day where staff of the organization came together to clean an expansive beach in Ibeju-Lekki area of Lagos and many other activities like that.

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