Asaigbo Queen partners The AUTHORITY against Cancer

July 7th, 2019

*Gets assurances of continued support and publicity

Issues of debilitating scourge of cancer across the globe, particularly in Nigeria is a major scourge snuffing life out of several Nigerians. This silent killer is a major issue which experts have stated have killed more people that malaria and HIV/AIDS put together. FRANKWHITE Nzeh reports.

And when Queen Serah Ugochinyere Ukasoanya, the 2019 Asaigbo Queen, came calling on the management and editors of The AUTHORITY Newspapers at the weekend, she did not hide her resolve to confront this scourge which according to her is more pressing than all thr razzmataz of being chaufer driven in a brand new car. “I rejected offers to purchase cars for me and opted for support on my pet project which is to find solutions to cancer that is daily killing people in their numbers,” she ssid.

Prince Mike Akubueze, President of the Asaigbo Foundation, and Queen Osinachi Favour Egelemba, the 2019 Asaimo Queen, who accompanied Queen Ukasoanya on the visit concurred with her assertions, stressing that they have discovered that hundreds of people die years due to the scourge, still not given the attention it deserved as number one killed even at the national level.

And so, when the Beauty Pageant, in her on-going awareness efforts sought partnership with The AUTHORITY, it was as if she keyed into one area that bother the editorial team of the newspaer which focuses great interest on issues of improving the health and life expectancy of the cutizenry.

Reeling out their agenda, Prince Akubueze, recognize did not fail to recognise the efforts of The AUTHORITY Newspapers in promoting local content entertainment
products, especially those geared towards improving the health of the people. He appreciated the efforts of the media house in providing them publicity since the inception of the culture-based Beauty pageant.

Speaking further, Akubueze informed of how the present queen, had rejected her star prize of a car gift, and rather appealed to the promoters to channel the resources towards creating awareness and support in the fight against the monstrous cancer scourge. He therefore called on the management of The AUTHORITY Newspapers, to partner with them in their latest efforts at seeking to givie cancer patients a new lease of life, by assisting to create awareness on the advantages of early detection of the ailment and generally how the ailment could be tackled.

Akubueze informed that in the cause of their advocacy, they have provided technical and financial support to several cancer patients, especially through the partnership of some organisations like the Federal Medical Center, Owerri; the Imo State Government and asked both private and public health institutions, philanthropic organisations, corporate bodies and even the local government to take up the clarion call and partner with the foundation so as to save lives in their numbers in the country.

He equally used the opportunity to invited the Management of The AUTHORITY to render usual support in the forthcoming inauguration of the foundation on the 6th of September in Owerri, Imo State.

In her remarks, Queen Ukasoanya, expressed happiness that The AUTHORITY has already offered her support in the past and pleaded for more support, especially in her campaign against the scourge of cancer. She recalled that her choice for the campaign against cancer was motivated by her understanding that cancer had become deadlier than HIV/AIDS, and the ugly fact that there are many indigent Nigerians that may be battling this ailment without any form of support or orientation on the right management procedure.

Responding, the Executive Director (Publications), The AUTHORITY, Sir Joe Nwankwo, commended the visitors for recognizing the humble efforts of the media organization in the society and especially to the foundation. He also appreciated the management of Asaigbo Foundation for their efforts at promoting the Igbo culture through entertainment and health care.

He admired their choice of creating awareness against cancer and its damaging effects in society, recalling a personal experience of how he almost died when a doctor jocularly told him he had cancer, which turned out to be false and recanted after he had soent so much money on the diagnosis. To further buttress his point on the dangerous effects of wrong or late diagnosis, the EDP went down the memory lane telling of how one of Nigeria’s revered late legal luminary and human rights activist, Chief Gani Fawehinmi, SAN, had died of cancer of the throat due to wrong and late diagnosis.

He affirmed the willingness of The AUTHORITY Newspapers to support all its positive engagements, adding that the newspaper will actively participate in their forthcoming inauguration in September.

Other members of the AUTHORITY Editorial team that received the delegation included: Chief Malachy Uzendu, Editor; Chika Otuchikere, Assistant Editor; Obas Esiedesa, Group Business Editor; and Nzeh Frankwhite, the Entertainment Editor.

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