Cyriacus Nnaji
LG recently welcomed its executives, guests and partners for the opening of the LG Showcase Middle East and Africa (MEA) 2023. The grand event acted as a platform for LG to showcase its latest innovations and solutions, while also providing visitors with the chance for a hands-on experience with each product.
During the course of the event, held in Habtoor City Dubai, over 400 guests got an exclusive look at the latest technological innovations that will be making its way into the MEA region. The showcase event also featured a dedicated area to exhibit their latest products and solutions that highlight the brand’s approach of creating customer-centered innovations for a better life.
A key focus area during the exhibition was LG’s line-up of home appliance products. Visitors at display zone discovered the latest premium kitchen solutions from luxury built-in brands, Signature Kitchen Suite and LG STUDIO, both of which offer the refined design and personalization options that today’s consumers want for their homes. Other products include; latest InstaView™ Refrigerator, WashTower™, Styler, Washer and Dryer.
Commenting on the event, Brian Kang, General Manager, Home Appliances Division, LG Electronics West African Operations said; “Our products are designed to enhance the lives of our customers, and is at the heart of LG Showcase MEA 2023. Each home appliances product brings practical innovations centered on the lives of our customers. This is part of our goal of creating a better life by delivering smart, stylish kitchen and living solutions designed to enhance consumers’ homes and daily lives.”
Visitors at the showcase had the opportunity to get hands-on with LG’s newest high-end premium products, including the LG SIGNATURE second generation line-up and refrigerator with MoodUP™.
The refrigerator with MoodUP™ boasts a diverse range of rich, dynamic colors to choose from and provides a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.
MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.
LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap. Every new InstaView product in the lineup incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage. Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.
