By Cyriacus Nnaji, Lagos
Fearless Energy Drink, Nigeria’s leading energy brand under Rite Foods Limited, known for its exceptional commitment to adventure and pushing boundaries has expanded its activities to Togo, with the sponsorship of the ‘Car Show Lomé’.
It is the largest car event in Lomé, held at ‘Palais Des Congres De Lomé’ at the weekend, as part of the preliminary events for TOR’Q23: The Fearless Showdown, slated for November 26, 2023, at ‘Eko Hotel Car Park,’ Lagos.
Embracing the spirit of adventure, Fearless Energy Drink added an electrifying touch to the ‘Car Show Lomé.’ Attendees were treated to complimentary bottles of Fearless Energy Drink, powering them through thrilling stunts and adrenaline-pumping contests.
According to a statement issued by the company: “The Lomé motorsports event perfectly aligns with the Fearless brand lifestyle, encouraging consumers to break free from their comfort zones and embrace the thrill.
“This expansion has broadened our consumer base, connecting with thrill-seekers and car enthusiasts in the Togolese capital, Lomé.”
Kanyinsola Sangowawa, the Assistant Brand Manager of Fearless Energy Drink at Rite Foods Limited, expressed her enthusiasm, saying, “we are thrilled by the overwhelming response to our preliminary event in Lomé.
“This is just the beginning of an incredible journey as we prepare for ‘TOR’Q 23: The Fearless Showdown.’ We are taking the Fearless brand to Africa, and Lomé is just the beginning. It promises to be even more exciting and on a grander scale, with a massive turnout of bikers, car enthusiasts, and entertainers.”
The sponsorship of the event not only demonstrates the brand’s unrelenting spirit but has also opened new territories and captured the hearts of adventure seekers across Africa, the statement said.
The event attracted thousands of participants and spectators who came to witness the fearless spirit in action.
