From Cyriacus Nnaji, Lagos
mediaReach OMD, the nation’s foremost independent media agency, has stated that it would be collaborating with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN) to unveil the most significant trends and consumer insights that will shape the Marketing Communications industry in 2024.
In an event themed “Top Trends in 2024: Media, Consumer & Markets”, holding for the third year in a row, the 2024 edition would be held as a webinar on Thursday, January 25.
According to a press release, the event, building on the success of the series, the third edition aimed to further strengthen the collaboration between key industry players and serve as a beacon for businesses and other stakeholders in the marketing communications sector.
The focus will be on providing insights into the media, consumers, and marketing landscape, addressing a wide array of crucial areas that captivate the interest of marketing communication professionals nationwide.
Promising an insightful discourse, the event will feature distinguished panelists with extensive knowledge of sector and industry dynamics.
These experts include Uchenna Uzo, Professor of Marketing at Lagos Business School; Idy Enang, NIMN President; Opeyemi Filani, General Manager, Showmax; Ronan Redmond, Director & Chief Revenue Officer, VC Communication; and Titilope Akanmu, a Consumer Insights Professional.
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