From Anthony Nwachukwu, Lagos
Nigeria’s top sleep industry player, Mouka, partnering the Nigeria Society of Physiotherapy (NSP) and the National Association of Orthopaedic and Manual Therapists (NAOMT), is sensitising Nigerians on the pivotal role of sleep in well-being.
In line with the theme of 2025 World Sleep Day celebration, “Make Sleep A Priority,” the organisations are raising awareness on the importance of prioritising sleep health.
Sleep advocates said there is scientific evidence that good sleep promotes wellness and resilience, while poor sleep negatively impacts almost all aspects of the body and mind. They insist that sleep is as important as nutrition and exercise, and is a critical pillar of health.
Speaking on the theme and how it relates to the company’s mission, Mouka’s Managing Director, Femi Fapohunda, said the company has “been adding comfort to life since 1959 not only through its top-quality products but also by providing sleep education to consumers.”
“Our quest to safeguard their well-being is at the core of everything we do. This is why we commemorate World Sleep Day annually and invest in CSR programmes, marketing campaigns and other initiatives to ensure that Nigerians imbibe the right sleep culture.”
Also, NSP President, Dr Felix Odusanya, noted that in spite of its importance, many individuals neglect sleep, prioritising work, social media and other activities over a good night’s rest.
He explained that neglecting sleep can have severe consequences on overall health and well-being, adding that good quality sleep requires good, comfortable and conducive sleep surfaces and materials like those made by Mouka.
For the President of NAOMT, Prof. Ojoawo Adesola Ojo, prioritising sleep “involves self-discipline,” adding that “it can improve productivity and ultimately the quality of life.
Ojo, who is a Professor of Musculoskeletal Physiotherapy and Anthropometry at the Obafemi Awolowo University, Ile-Ife, stressed that “good sleep is important for better memory and performance, healthy weight management, lower risk of heart disease, emotional stability and stronger immunity.”
Meanwhile, Mouka’s Senior Brand and Innovation Manager, Yemisi Obadina, said the company is aware of its responsibility to educate consumers on the importance of quality sleep to physical and mental wellbeing.
According to Obadina, prioritising quality sleep can help prevent so many illnesses plaguing Nigeria today, including coronary artery disease, cardiovascular mortality, obesity, dementia, risk of stroke and even seizures.
“Our current marketing campaigns, “Good sleep, better life” and “Sleep well, live well” also drive home the same message. Sleep is one of the three key pillars of a healthy life; the others are good nutrition and exercise.”
