From John Silas, Lagos
Readily available, and synonymous with on-the-go refreshment for workers, Nigeria’s iconic brand, the Gala Sausage Roll, has taken its commitment to Nigerian workers a notch higher by rolling out free bus rides to celebrate the daily grind of the hustlers driving the country’s economic growth.
Describing the 9ja hustlers as the “real heroes” of the economy, the brand said the gesture, as part of its activities to celebrate the International Workers Day, aimed to give back through something simple and real: a free bus ride for Nigerians.
“It was our way of saying thank you, a small gesture of relief for the real heroes who keep this country moving,” the company said.
The company emphasised that “for over 60 years, and more than just a snack, Gala Sausage Roll has remained Nigeria’s iconic No.1 sausage roll brand, and a trusted companion for millions, fueling Nigerian workers, students and everyday hustlers.
“From bustling bus parks to social media timelines and radio airwaves, the Gala Workers’ Day campaign came alive through a vibrant mix of radio shout-outs, digital content, and on-ground activations,” the company added.
It noted, however, that beyond the energy, the campaign was deeply personal, and was about honouring the strength and resilience of the 9ja hustler.
Therefore, “for every Nigerian worker who shows up daily, no matter the odds, whether you’re a student pursuing a degree, an okada rider navigating Lagos traffic, a market trader, a teacher, a tech professional or a tailor, this recognition is for you.
According to the Brand Manager, Snacks Category UAC Foods, Oluwaseyi Afolayan, the company believes that “every Nigerian deserves to be seen and celebrated.
This campaign was not just a gesture but a reaffirmation of our deep respect for the grit and heart of the everyday worker.
“Our goal was simple, to deliver a moment of ease and say, ‘We see you, we value you, and we’re proud to ride with you.’
“With every smile and every ‘thank you’ we received, our hearts swelled with pride; and to all Nigerian workers: We celebrate your grind. We will ride with you. We stand with you today and always.”
