From John Silas Lagos
Celebrations, a brand rooted in helping people express their hearts through gifts and meaningful gestures, is making waves with Project Advance – its flagship sustainability initiative designed to uplift female entrepreneurs and build stronger, more connected communities.
At the heart of Project Advance is a simple but powerful belief: when women rise, communities thrive. With this guiding principle, the initiative provides women-owned small businesses with access to vital resources, expert mentorship, and real-world market opportunities.
The movement is grounded in Celebrations’ mission and aligns with the United Nations Sustainable Development Goal 8: Decent Work and Economic Growth. Since its launch, Project Advance has already empowered over 50 female entrepreneurs and helped scale over 70 small businesses.
These efforts have led to the creation of no fewer than 100 new jobs, while participating businesses have seen an 85 per cent increase in sustainability. These achievements reflect the initiative’s commitment to fostering long-term success and resilience among women-led ventures.
Through personalised support, immersive workshops, and a vibrant community of like-minded business leaders, Project Advance is helping women to not only grow their enterprises but also share their stories: stories of strength, vision and heart.
Celebrations’ Chief Executive Officer, Dele Balogu, assured that “this is just the beginning. We remain committed to creating meaningful pathways for women to thrive, express their purpose, and build legacies that touch lives across generations.”
As Project Advance continues to grow, Celebrations is redefining sustainability, putting people, purpose and empowerment at the center of lasting impact.
