From Cyriacus Nnaji, Lagos
To foster brand recognition and enhance consumer protection in Nigeria, QNET, a leading global lifestyle and wellness-focused direct selling company, has announced the commencement of a comprehensive social awareness campaign.
The awareness campaign is designed to equip Nigerians with the tools they need to distinguish between legitimate offerings from QNET and fraudulent schemes.
In a press release, the initiative, spanning three months, will utilize a strategic mix of Above The Line (ATL) and Below The Line (BTL) Advertising techniques to effectively educate and engage the Nigerian audience and consumers.
It also stated that with a focus on outdoor advertising, traditional media channels, and the Nairaland forum, QNET aims to provide invaluable knowledge and resources to Nigerians, safeguarding them from potential scams. This multifaceted campaign, according to the company, is designed not only to create trust and a sense of camaraderie within the community but also to equip consumers with the essential knowledge required to make well- informed purchasing choices, thanks to informative content and expert insights. In alignment with its unwavering commitment to ethical business practices, QNET’s social awareness initiative reflects the company’s core values of transparency, integrity, and consumer empowerment. By cultivating an atmosphere characterized by trust and accountability, QNET aspires to contribute to the economic prosperity of Nigerians and foster a culture of responsible entrepreneurship in the nation. This campaign comes at a crucial time when awareness about authentic direct-selling businesses is paramount.
Biram Fall, the Regional General Manager of QNET Sub-Saharan Africa, underscored the company’s commitment to offering quality products and empowering consumers through knowledge and awareness. “QNET’s social awareness campaign in Nigeria is a crucial step in equipping Nigerians with the tools to differentiate between legitimate offerings from QNET and fraudulent schemes, ultimately creating a safer and more informed consumer landscape. Beyond safeguarding consumers, this campaign also serves as an introduction to the diverse range of lifestyle and wellness products that QNET provides, aimed at enhancing the quality of life for individuals and families across the country,” Biram explains.
About QNET: QNET is one of Asia leading direct-selling companies offering a wide range of health, wellness and lifestyle products that enable people to live better lives. QNET’s grass-roots business model, fueled by e-commerce, has helped empower millions of entrepreneurs in more than 100 countries worldwide.
Since its inception 25 years ago, the company has operated a unique business model that allows individuals, including women, to start their businesses and earn an income by selling the company’s products.
QNET is headquartered in Hong Kong and has a presence in more than 25 countries worldwide through subsidiaries, branch offices, agency partnerships, and franchisees. QNET is a member of the Direct Selling Association in several countries, the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore, among others.
QNET is also active in sports sponsorships around the world. Some more prominent partnerships include being the Direct Selling Partner of Manchester City Football Club and the African Club League Championships of CAF.
