From Cyriacus Nnaji, Lagos
QNET, a global lifestyle and wellness company which uses a direct selling business model to promote unique products that enable people to take charge of their health, well-being, and lifestyle, has recently unveiled its Embracelet collection under the luxury Swiss watch and jewellery brand, Bernhard H. Mayer.
In a release, the product which is crafted to celebrate the wearer’s unique life choices ensures that each piece in this exquisite line is a personal emblem, a unique fingerprint in the world of fashion.
According to QNET, the slogan is ‘Own your uniqueness: The Transformative Power of Embracing Self with Jewellery– Empowerment through personal expression’
Of course, in an age dominated by conformity, a powerful wave of self-expression is reshaping the narrative. Amidst this cultural shift, jewellery is transcending its traditional role as a mere accessory, evolving into a profound storytelling medium that celebrates individuality.
QNET has recognized this shift and it is responding to the demand for personalized products.
Trevor Kuna, Chief Transformation and Reputation Officer of QNET, emphasized, “Jewellery is a very personal expression. That’s why we worked with the master designers and craftsmen at Bernhard H. Mayer to develop a collection of stunning and distinctive bracelets that perfectly capture a person’s individual personality.
“In the modern complexity of life, jewellery becomes a powerful tool for self-expression. The Embracelet collection, featuring bolo-bracelets with stones like pink amethyst, amethyst, or diamonds, allows for versatile styling. Whether worn alone or mixed, each piece embodies personal aesthetics and emotional realms. For instance, amethyst enhances clarity, blue topaz refines communication, and diamonds symbolize prosperity.”
The company disclosed that as the jewellery industry undergoes a transformation towards inclusivity, diversity, and sustainability, designers are embracing unconventional materials and celebrating a broader spectrum of beauty.
It said Bernhard H. Mayer’s commitment to sustainability is reflected in their use of recycled gold to minimize environmental impact and protect human rights, and as such, the company’s various suppliers are members of the Responsible Jewellery Council (RJC) – an international not-for-profit standard and certification organisation that ensures all materials are environment friendly and sourced ethically.
At the forefront of fashion’s commitment to sustainability in 2024, companies like QNET and Bernhard H. Mayer pave the way for consumers to express their unique style responsibly.
QNET, a global lifestyle and wellness company, uses a direct selling business model to promote unique products that enable people to take charge of their health, well-being, and lifestyle.
Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind.
A proud member of the Direct Selling Association in multiple countries, the Hong Kong Health Food Association, and the Health Supplements Industry Association of Singapore, QNET exemplifies industry standards. Its active engagement in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF) highlights the company’s commitment to excellence.
