By Stellamaries Amuwa, Abuja
The federal government has underscored the critical importance of a robust digital ecosystem in transforming the continent’s film industry and enhancing its global reach.
This was made known at a press conference on Tuesday ahead of the Zuma Film Festival slated for December 2024, where efforts to brighten the future of African cinema were stressed.
The Minister of Art and Culture, Hannatu Musawa, discussed extensively how digital technology is driving the growth, improving distribution and elevating African storytelling at the global sphere.
She noted that digital transformation is crucial not only for expanding the audience for African films but also for job creation, wealth generation, and regional trade.
“This is a pivotal moment for Nigeria’s creative and cultural industries. She noted the increasing international interest in Nigerian talent and narratives,” she said.
Meanwhile, the upcoming festival is set to be a landmark event for the Nigerian creative industry, featuring a keynote lecture by Vice-President Kashim Shettima.
His address, titled “Digital Ecosystem Redefining African Cinema,” is said to explore the profound impact of digital technologies on the continent’s film industry.
Musawa also acknowledged government’s commitment to fostering a conducive environment for the growth of the creative economy through favorable policies, international agreements, and digital platforms.
She recognized the significant contributions of the Honourable Minister of the FCT, Barrister Nyesom Wike, and Dr. Maria Mahmoud in advancing the Nigerian Film Corporation’s (NFC) initiatives.
She described Abuja as an emerging cultural and creative hub, encouraging festival-goers to explore both Abuja and Lagos as centers of cultural activity and tourism.
Also, the Minister of Tourism, Lola Ade John, echoed Musawa’s sentiments regarding the interconnectedness of the film industry and tourism.
She expressed optimism for Nigeria’s future on the global stage, even predicting that the country could secure an Oscar in the near future. “Our journey has been long, but our creativity will carry us far,” she stated, highlighting the growth of Nollywood since the 1980s.
As preparations for the Zuma Film Festival gather momentum, the collaboration between the Ministry of Art and Culture and the FCT administration signifies a broader effort to position Nigeria as a global center for creativity.
Speaking earlier, the Managing Director/Chief Executive of the Nigerian Film Corporation, remarked, Dr. Ali Nuhu, highlighted the journey towards enhancing Nigeria’s film industry.
He said the body has received over 3,120 film submissions from foreign countries including, Iran, India, the USA, Spain and France.
