From Cyriacus Nnaji, Lagos
As gender disparities in financial access persist, QNET, a global wellness and lifestyle direct-selling firm, is intensifying efforts to bridge the gap through entrepreneurship.
In line with International Women’s Day 2025, QNET is aligning with this year’s theme, “Accelerate Action,” advocating direct selling as a viable economic lever for women’s financial independence.
Recent findings from the United Nations Development Program (UNDP) 2024 report highlight the severity of financial exclusion among women.
Despite making up nearly half of the global population, 40% of women worldwide remain unbanked—with a 20% lower likelihood than men to hold bank accounts and 17% less access to formal credit lines.
This exclusion, affecting 1.1 billion women, is not just a socio-economic challenge but a barrier to sustainable growth.
For companies like QNET, the case for intervention is compelling. Direct selling—often dismissed in traditional financial inclusion discourse—presents an alternative pathway for women to generate income, build financial resilience, and scale entrepreneurial ventures.
Through its platform, QNET provides structured mentorship, training, and business resources designed to help women establish independent enterprises.
Biram Fall, Regional General Manager, QNET Sub-Saharan Africa, said, “As part of the United Nation’s Social Development Goals, achieving gender equality to empower all women and girls is a fundamental human right and a necessary foundation for a peaceful, prosperous and sustainable world. At QNET, we are committed to accelerating their success by equipping them with business skills, mentorship, and financial opportunities. By offering a flexible and low-barrier platform, we aim to enable women to become entrepreneurs and contribute meaningfully to their families and communities.”
QNET’s commitment to women’s empowerment is evident through various initiatives, such as its signature financial literacy program, FinGreen, which was launched in Nigeria in 2022 to develop healthy financial habits through education and training in the most vulnerable communities, particularly for youth, women and those stepping into entrepreneurship in emerging economies. The programme is important in achieving the UN SDGs and establishing a stable and healthy economy in developing nations.
Akeem Ajisafe, Managing Director of Transblue Nigeria Limited, QNET’s local partner in Nigeria, speaking on the special observance, said, “At QNET, we believe that true empowerment comes from providing women with the right opportunities to succeed. Through our various initiatives, we hope to highlight our commitment to equipping women with the skills and resources they need to achieve economic independence and long-term success – addressing gender disparity in Nigeria and across Africa.”
With a strong focus on financial inclusion and skills development, QNET continues to support women in building sustainable businesses, fostering independence, and driving economic growth. As the world pushes for gender equality, QNET remains steadfast in its commitment to accelerating action and creating a more inclusive future where women thrive as leaders, innovators, and entrepreneurs.
QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life.
Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs who are driven by the mission of RYTHM – Raise Yourself To Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of the home care products, the Amezcua wellness range, the Physio Radiance personal care range, and QVI branded holiday packages.
QNET proudly holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in several global sports sponsorships, including its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.
