From John Silas, Lagos
Marketing Director at FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada, has been crowned the Edge Outstanding Marketing Amazon of the Year following a stellar career spanning over two decades in marketing and sales.
Awarded in Lagos by Marketing Edge Magazine over the weekend, the honour added to an already impressive list of recent milestones, including her emergence as Marketing Director of the Year at the 2025 Brand Handlers Awards, and her appointment as a judge at the upcoming International Content Marketers Award 2025.
Speaking after receiving the award, an elated Ifada said the recognition was humbling to me, noting: “It is a reflection of years of dedication, teamwork and the relentless pursuit of excellence.
She added: “I am grateful to Marketing Edge for this honour, and I dedicate it to every woman in marketing who continues to break boundaries and inspire change.”
Explaining how the recipient stood out for the award, the Publisher and Chief Executive Officer of Marketing Edge, John Ajayi, said “Ifada embodies everything this award represents.
“From her groundbreaking work in repositioning Three Crowns Milk with the ‘Healthy Mums, Happy Families’ campaign to sustaining Peak’s leadership as Nigeria’s number one dairy brand, her impact is undeniable.
“Beyond corporate results, her passion for mentorship and societal impact made her the clear choice for the Outstanding Marketing Amazon of the Year.”
Ifada began her career at FrieslandCampina WAMCO in 2003 as a management trainee in the Consumer Marketing Department and rose through the ranks to the management team in February 2024.
Today, she is celebrated not only for her business acumen and leadership but also for her commitment to inspiring the next generation of marketers.
With this award, she further cements her place among the most influential voices shaping marketing and communications in Nigeria and beyond.
