By Abbanobi -Eku Onyeka
The Federal Road Safety Corps (FRSC) today announced the rollout of “Drive Alive 2025,” a comprehensive public‑awareness campaign aimed at drastically cutting road‑traffic fatalities during Nigeria’s critical Ember Months, starting, form October‑December yearly.
Between January and September 2025, Nigeria recorded 3,433 road‑traffic fatalities and over 22,000 injuries across 6,858 crashes. Other estimates suggest up to 7,715 crashes and nearly 3,915 deaths for the full year, highlighting the urgent need for intensified safety measures.
“Drive Alive 2025” leverages tsboi.ai’s ai‑powered engagement platform to boost public participation, interactive learning, and real‑time community insights, supplementing FRSC’s traditional enforcement and outreach efforts.
With this move, citizens can digitally pledge safe‑driving habits and earn “Safety Guardian” badges, fostering personal commitment, state‑level leaderboards competitive rankings encourage community pride and motivate safer driving across states.
Community stories and tips, a moderated user‑generated content hub lets Nigerians share real‑life road‑safety experiences and practical tips, building a localized knowledge base, and dynamic safety guidelines and corridor risk maps, accessible “dos and don’ts” tailored to local road conditions plus interactive maps highlighting high‑risk segments to help travelers plan safer routes.
Technology enablement, real‑time admin moderation and analytics, FRSC administrators receive automated alerts for new submissions, flagged hazards, and trending concerns, enabling prompt risk messaging and transparent updates.
“Our goal with “Drive Alive 2025” is unequivocal: zero fatalities on Nigerian roads during these Ember Months,” said a senior FRSC official. “With tsboi.a’s digital capabilities, we are expanding the reach and effectiveness of our road‑safety messaging.”
