By Cyriacus Nnaji
Mouka,Nigeria’s leading brand of mattresses and other bedding products is raisingawareness for the importance of quality sleep to the cognitive development ofchildren.
Inits ongoing campaign, “Quality Sleep Smarter Kids”, Mouka is rewarding childrenwith fabulous prizes for their display of smartness.
Accordingto a press release, the frontline company has reiterated its resolve toensuring kids imbibe a quality sleep culture from an early age with itsDreamtime water-resistant mattress.
To participate in the“Dreamtime Quality Sleep Smarter Kids competition”, parents are requested torecord a short video of their child asking a smart question, upload the videoand tag @Moukalimited, using the hashtag #QualitySleepSmarterKids and#MoukaDreamtime. Prizes include Kiddie Tablets and Dreamtime Goodie Bags.
Thecompany which produces quality brands such as the Wellbeing Orthopaedicmattresses, Mondeo Plus spring mattress, and a wide range of pillows, recentlyreceived the award as Consumers First Choice Mattress/Most loved Foam Brand2020.
TheChief Executive Officer, Consumers Choice Nigeria, Auscar Ikoro, said Moukaemerged winner in its category in a recently concluded brand perception survey,which saw the company attaining 52.4 percent of the total respondents, whileother brands shared 47.6 percent.
Heaffirmed that Mouka’s quality brands are unique with a broader consumer appealthan others, which places the company ahead of its competitors in its industry.
Commendingthe organiser for the award, the Chief Executive Officer of Mouka, RaymondMurphy, said the company would continue in its giant stride in ensuringconsumers’ wellbeing by providing quality sleep solutions.
Hepointed out that the company has significantly invested in equipping itsworld-class factories to ensure Mouka products are top quality and speciallycrafted to meet consumers needs, Murphy stated.
As apromoter of quality sleep culture, Mouka recently collaborated with the NigeriaSociety of Physiotherapy (NSP) to raise awareness for the importance of ahealthy sleep culture in boosting immunity, especially during a pandemic.