From Anthony Nwachukwu, Lagos
In a strategic growth plan focusing on tapping the nation’s bustling travel sector and enhancing customer convenience, leading Quick Service Restaurant (QSR) chain, Burger King Nigeria, has taken its brand expansion to the Murtala Muhammed Airport Terminal 2 (MMA2), Lagos.
The MMA2 outlet – the company’s 16th store in Nigeria and first at the nation’s airports, is strategically positioned to cater to the high traffic of travelers passing through one of Nigeria’s busiest airports, offering a unique dining experience that blends Burger King’s global reputation for quality with local flavours.
“We are excited to bring our signature quality and convenience to the airport market,” said Rushdi Ibrahim, the Managing Director/Chief Executive Officer of Allied Food Confectionery Services – the company behind Burger King Nigeria.
“Our expansion journey has been remarkable, with 16 restaurants opened in just 33 months. We’re committed to bringing our brand to every corner of Nigeria.”
To celebrate the opening and drive customer engagement, Burger King Nigeria is partnering Ibom Air for an exciting promotion. Customers who spend N7,000 or more at the new MMA2 outlet will partake in a lucky dip with an opportunity to win a domestic return ticket on Ibom Air.
The Ibom Air Group Manager, Marketing and Communication, Aniekan Essienette, expressed enthusiasm for the partnership, stating, “we’re happy to be associated with another valuable brand. This partnership aligns with our mission to provide exceptional customer experiences.
And for the Marketing Director of Burger King Nigeria, Lerato Makume, “this partnership is a win-win for both brands. We want to reward our customers for their loyalty and enhance their travel experience.”
The introduction of the new outlet underscores Burger King Nigeria’s commitment to expanding its footprint and adapting to the needs of its diverse customer base. By focusing on quality, convenience and customer satisfaction, the brand is well on its way to becoming a dominant force in Nigeria’s QSR industry.
