From Anthony Nwachukwu, Lagos
In its ongoing country tour, FrieslandCampina WAMCO Nigeria Plc activated its breakfast experience with Peak Breakfast Café at Rotobi Market in Owerri and Mile 1 Market in Port Harcourt, offering nutritious breakfasts, culinary education and community engagement.
The breakfast café turned bustling markets into culinary hubs, serving complimentary Peak protein breakfasts, hosting live cooking demonstrations and showcasing the brand’s innovative protein checker tool, which helps consumers better understand their nutritional needs.
Explaining the campaign, Junior Brand Manager for Peak Milk, Peter James, stated that FrieslandCampina WAMCO is “committed to nourishing Nigerians through accessible and high-quality products.”
According to him, “the Peak Breakfast Café bridges the gap between nutrition and affordability, ensuring that everyone has access to a healthy start to their day.”
Similarly, the Senior Brand Manager, Moninnuola Kassim, explained that the activations exemplify the brand’s mission to impact communities positively. Kassim added that by reaching Nigerians in their local markets, the brand “is not only providing nutrition but also fostering education and creating memorable experiences that highlight the importance of breakfast.”
The events featured exciting cooking competitions, rewarding participants with prizes and further celebrating the joy of nutritious meals.
Meanwhile, the Peak Breakfast Café tour hopes to build on the success of the Owerri and Port Harcourt trips as it heads north with stops at Masaka Market at Mararaba, Terminus Market in Jos, Monday Market in Maiduguri, and Singer Market in Kano – all this December.
