From John Silas
Ideas Origin Media has reinforced its commitment to strategic growth, innovation and integrated marketing excellence with the announcement of Oyekunle Oyefi as its Business Lead, while confirming Tosin Oladipo as Head of Digital.
With over a decade of experience across Oil and Gas, Banking, FMCG, alcoholic and non-alcoholic beverage categories, Oyefi joins the agency with a reputation for delivering bold, culturally relevant campaigns that drive visibility, engagement and commercial impact across Nigerian and international markets.
His career journey includes key roles at BJ Bison, X3M Ideas, Enyo Retail & Supply, and Exposé Marketing, where he worked across diverse brands, audiences and business challenges. Through these experiences, he built strong expertise in brand strategy, integrated campaign development, consumer engagement, experiential marketing and commercial execution.
Known for translating business objectives into insight-led marketing solutions, Oyekunle has consistently demonstrated a deep understanding of consumer behaviour and market dynamics, helping brands create authentic and meaningful connections with their audiences.
As business lead, Oyekunle will oversee strategic client relationships, business growth initiatives and integrated campaign delivery, while working closely with teams across the agency to ensure seamless execution and long-term value creation for clients.
In the same vein, Ideas Origin Media officially confirmed Oladipo as Head of Digital following years of impactful digital marketing solutions and driving measurable growth for brands and businesses.
With over 15 years of experience in marketing and communications, Oladipo brings on board extensive expertise in digital strategy, project management, team leadership and performance marketing. Over the years, he has worked closely with organisations and small and medium enterprises (SMEs) to develop data-driven campaigns that strengthen brand visibility, increase customer engagement and accelerate business growth.
His expertise spans social media marketing, email marketing, SEO, web development and digital campaign optimisation, with a strong focus on maximising return on investment (ROI) and helping businesses scale sustainably in an increasingly digital marketplace.
Recognised for his hands-on leadership style and strategic thinking, Tosin has successfully helped businesses improve market positioning, drive customer acquisition, and build stronger digital footprints across multiple industries.
As head of digital, he will lead the agency’s digital operations and innovation efforts, ensuring that Ideas Origin Media continues to deliver forward thinking, performance-driven solutions that meet the evolving needs of modern brands.
Oyefi and Oladipo’s appointments reflect Ideas Origin Media’s continued investment in top talent and its ambition to build a dynamic leadership team capable of delivering world-class marketing solutions across traditional, experiential and digital platforms.
