Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria Plc, has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Oregun, Lagos.
Now in its eighth edition, Three Crowns Mum of the Year competition has become one of Nigeria’s leading initiatives dedicated to celebrating and recognising mothers. This year’s winner, Adesina, joins an esteemed list of women who have been honoured over the past decade for their inspiring stories and unwavering commitment to their families.
Also, Omotola Ade-Onojobi and Hajara Omoniyi emerged as the first and second runner-up, respectively. The three mums and two family members each received an all-expense-paid trip to Zanzibar, Tanzania, alongside a one-year supply of Three Crowns Milk products and shopping vouchers.
The remaining finalists – Akpan Chika Cindy, Edna Kangna’an and Rita Robert Joseph – received a double-door refrigerator, supply of Three Crowns Milk products, and a cash prize of ₦500,000 each.
Meanwhile, this year’s grand finale themed, “Crowning our Treasures,” was designed as an immersive, theatre-style experience, bringing the finalists’ personal journeys to life through captivating drama, live music and stage performances.
Hosted by renowned media personality, Bukunmi Adeaga-Ilori (Kiekie), the evening built to a suspense-filled climax as the winners were announced in reverse order before an audience of families, consumers, partners, stakeholders and members of the media.
The competition kicked off with over 150,000 valid entries from mothers across Nigeria, all reviewed by an independent panel. The 10 most inspiring stories advanced to the semi-final stage, where they canvassed for public votes across the Three Crowns social media platforms.
Following the voting process, six finalists progressed to the grand finale, where they were evaluated by an esteemed panel of judges comprising Chizzy Alichi Mbah, Ifedayo Durosinmi-Etti, Jamila Lawal, and Ekerette Ekemini (Kemen Fitness). Contestants were assessed across key areas, including physical wellness, mental agility, emotional intelligence and family engagement.
Speaking at the event, Marketing Director of FrieslandCampina WAMCO, Maureen Ifada, said: “For over a decade, Three Crowns Mum of the Year has been our way of saying thank you to the women who hold our families and our nation together.”
This edition “raised the bar not just in scale but in heart,” she added. “Every mum who stood on this stage reminded us of why we remain committed to championing the health and wellbeing of Nigerian mothers, because when mums thrive, families flourish.”
Also, the Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, stated: “We celebrated the everyday heroes who quietly give so much of themselves for their families. Every story we heard reminded us that behind every strong family is a mum whose love, sacrifice and resilience often go unseen.
“At Three Crowns, we are honoured to celebrate these remarkable women and remain committed to supporting their health and wellbeing, because when mums are cared for, families flourish.”
In the meantime, Adesina disclosed that she never imagined that her story would bring her thus far, stating: “I entered this journey as an ordinary mum doing my best for my family, and tonight I stand crowned before Nigeria.
“This is for my children and for every mother out there giving her all every single day. Your sacrifice is seen, appreciated and truly matters.”
Three Crowns Mum of the Year initiative underscores the brand’s long-standing commitment to celebrating and supporting Nigerian mothers through nutrition, wellness, and purposeful initiatives that recognise the vital role they play in nurturing healthier families and stronger communities.
