From John Silas
A subsidiary of Adesa Holdings, Adesa Media, has won the EDGE Outstanding Young Media Agency of the Year at the 2026 Marketing Edge EDGE Awards held in Lagos.
Coming four years after its launch, the recognition marked a significant milestone for Adesa Media as it evolved into a 360-degree media and communications agency. It further provided a moment to celebrate the people, partnerships, ideas and work that have shaped the agency, while signalling its ambition for the years ahead.
Launched in 2022, Adesa Media has built its experience through partnerships, client relationships and work across different sectors, with capabilities spanning media strategy, digital marketing, content creation and brand communication.
The award also reflects the agency’s philosophy of combining creativity with strategy, and using storytelling to create meaningful connections between brands and their audiences.
“At Adesa Media, we believe that every brand has a story waiting to be experienced, not just told. Our job is to bridge the gap between strategy and human connection, turning ideas into moments that resonate long after the campaign ends,” the Group Managing Director, Oluwafemi Adeleye, said.
Speaking at the awards, the Managing Director/Editor-in-Chief of Marketing Edge, Amos Oladele, said the EDGE Awards were created to recognise individuals, brands, agencies and organisations that challenge convention, embrace new ideas and demonstrate exceptional performance.
According to him, the 2026 edition, themed “Celebrating Excellence Beyond Borders,” reflects Marketing Edge’s commitment to identifying and celebrating excellence wherever it occurs.
He urged award recipients to regard the recognition not only as an acknowledgement of their achievements but also as encouragement to raise standards and pursue greater possibilities.
For Adesa Media, the recognition came at a defining point in its growth. As part of the wider Adesa Holdings ecosystem, the agency represents one chapter in an entrepreneurial journey that now spans several sectors, including clean mobility, engineering and construction.
The agency’s story, however, is far from complete; its latest recognition marks another step in an ongoing journey of building, learning, creating, and turning ideas into meaningful brand experiences.
