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LG Electronics partners NEFT Vodka to raise Movie Stars in Nigeria

L-R: Casmir Nwachukwu, TV Division Product Marketing, LG Electronics, West Africa; Paul Mba, Marketing Manager, LG Electronics West Africa, Folake Steaze Johnson, Head of Brands and Marketing at Enstore, distributors of NEFT Vodka; Moses Osime, Public Relations Manager, LG Electronics, West Africa.

 

From Cyriacus Nnaji, Lagos

NEFT Vodka Nigeria, the renowned ultra-premium vodka brand, has proudly announced its partnership with LG Electronics in a bid to elevate the NEFT Emerging Film Talent International Short Film (NEFTI) Competition to unprecedented heights.

According to a release, the partnership is aimed at providing aspiring filmmakers with the necessary tools and resources to bring their creative visions to life.

The statement said that LG Electronics, a global leader in technology and innovation, will offer the finalists of the NEFTI Competition a cutting-edge production TV each to facilitate the production of their short films, adding that the collaboration signified a significant step forward in nurturing and promoting the talents of emerging filmmakers, aligning with NEFT Vodka’s mission to provide a platform for artistic expression and global recognition.

Folake Steaze Johnson, Head of Brands and Marketing at Enstore, distributors of NEFT Vodka in Nigeria, emphasized the importance of this partnership, stating, “Our collaboration with LG Electronics marks a pivotal moment in the NEFTI Competition. By equipping the finalists with state-of-the-art LG OLED TVs, we are enabling them to harness their creative potential and bring their cinematic endeavors to life with unparalleled visual quality.”

The Marketing Manager, LG Electronics, Mr. Paul Mba, said the partnership with NEFT Vodka Nigeria for the NEFT Emerging Film Talent International Short Film (NEFTI) Competition denotes our dedication to empowering Nigerians with the tools they need to bring their visions to life. “One major picture setting on our TV is the Filmmaker mode, designed to preserve the visual intent of the content creator, bringing the home viewing experience as close as possible to that of an actual theatrical release.

“We are proud to provide our Filmmaker mode TVs to the finalists, enabling them to craft captivating visual narratives that resonate globally. Together, we are fostering a new wave of cinematic innovation and creativity.”

The NEFTI Competition, renowned for its dedication to nurturing emerging talent, provides an extraordinary opportunity for filmmakers to not only showcase their creativity but also to receive mentorship from industry experts.

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