Marketing Manager, Peak Milk, Omolara Banjoko, Officer, Lagos State Education District 1, Agege, Mrs. Adegbenro Kudirat, Grand Prize Winner of the Peak Milk School Challenge and student of Dairy Farm Senior Secondary School, Agege, Mr Akinola Oluwatobi Kazeem (middle), other students of the school, Educative Medical Content Creator, Dr. Adefunke Arowolo, and Brand Manager, Peak Milk, Boluwatife Ayano, during the Peak Milk Back-to-School Experiential Event at the National Theatre, Iganmu, Lagos
From John Silas
Peak Milk, a brand of FrieslandCampina WAMCO Nigeria Plc, rounded off its 2026 Back-to-School campaign with an experiential and consumer engagement event at the National Theatre, Iganmu, Lagos, as thousands of children and families gathered for a day of games, entertainment, learning and exciting rewards ahead of the new school year.
The event provided a memorable finale to the campaign tagged “Back to School with Peak Love,” which celebrates the love and commitment that parents put into preparing their children for a new academic session. At the National Theatre, children participated in a range of mind-building interactive games and engagements, with winners taking home exciting gifts and cash prizes.
The event was hosted by popular Nigerian content creator and media personality, Enioluwa Adeoluwa, who kept the children engaged throughout the experience. Also in attendance were notable personalities and creators, including Dr. Adefunke Arowolo and the Ikorodu Bois, adding to the entertainment and excitement of the day.
Beyond the games and entertainment, the experience reinforced Peak Milk’s role in nourishing families as they prepare for the school year. Children and parents had the opportunity to engage with the brand in a fun and interactive environment, while learning more about the different ways that milk can be enjoyed as part of meals and occasions.
Speaking on the conclusion of the campaign, Marketing Manager, Peak, Omolara Banjoko, said: “Back-to-school is a special period for families, and we wanted to end this campaign by creating an experience that children could genuinely enjoy and remember.
“Seeing thousands of children come together, participate in the mind building games and leave with exciting prizes was a great way to celebrate the love and preparation that parents put into getting their children ready for school.”
The campaign also featured an in-store spin and win promotion across selected modern trade and neighbourhood proximity stores nationwide, giving shoppers opportunities to win rewards including school bags, lunch bags and a laptop.
This culminated with a mind challenge, where schools were asked to solve a problem in their community, develop a prototype of their solution with Peak packaging materials and present their solution through a two-minute pitch.
All the winning schools – Dairy Farm Senior High School Agege (1st), Vetland Junior Grammar School (2nd) and Dominion High School (3rd) received cash prizes and two laptops, Peak-branded back-to-school items and products.
For the Brand Manager, Peak, Boluwatife Ayano, the final event brought the campaign to life by Peak showing love to the children and all schools that were present at the venue.
“The Peak Love Back-to-School experience allowed us to do exactly what the campaign hoped to achieve – bringing together thousands of children, creating excitement through games and entertainment, and rewarding participation with gifts and cash prizes.
It was a great way to close a campaign centred on showing up for the children as they begin a new school year.”
