Chengyang village in east China’s Zhejiang province has taken a brand new look because of
artistic transformation, based on which the local people have explored tourism and become better-
off.
Embosomed by hills and with two brooks winding through, the village located in Dongqianhu
township, Yinzhou district, Ningbo city of Zhejiang, has magnificent scenery, yet it used to have a
weak industrial foundation and collective economy.
Changes to the village began in July 2020 when officials in Chengyang invited Cong Zhiqiang, an
associate professor at the School of Arts of the Renmin University of China, to the village, hoping
Cong can give it a brand new look, just like he did with Gejia village, Ningbo city of Zhejiang.
Since 2019, Cong’ team has stimulated the enthusiasm of residents in Gejia village for artistic
creation by providing guidance and assistance for them, and helped them with the transformation
of their village. Within about one year, the team and local residents built over 40 public art areas
in Gejia village, turning it into an Internet-famous village featuring artistic glamour.
Now Gejia village receives over 100,000 tourists a year. It has accumulatively increased the
income of local residents by 2.5 million yuan ($385,910). Meanwhile, many villagers who were
working away from their hometown have been attracted to starting their own businesses in the
village, with their investments totaling over 20 million yuan.
Officials with Chengyang have always wanted to develop it into a high-quality tourist destination,
and yet failed to come up with a feasible plan, which is why they decided to seek advice from
Cong.
After a tour around the village for investigations and careful consideration, Cong decided to make
an effort. Although some locals doubted the idea of turning the village into a tourist destination by
adding artistic charm to it, as they considered the village totally unrelated to art, Cong hoped to
change their mind with his actions.
Encouraged by Cong’s team, the village established an art work group made up of villagers,
graduate students, cadres sent to the village by the Dongqianhu township for poverty reduction.
The art work group then took charge of the construction and transformation of the village.
Believing that villagers should be the main force in the transformation, Cong asked some villagers
who were willing to join the endeavor to take the lead in bringing changes to the village, while he
provided guidance and demonstrations for them.
At the invitation of the art work group, a local resident named Yu Zhenfei, together with two other
fellow villagers, weaved a giant hat with a diameter of 6 meters from 750 kilograms of moso
bamboos within two months. After that they made a seven-meter-high “wine bottle” with bamboo
strips. The two pieces of artwork are now a must-see for tourists.
Besides, the village has motivated skillful craftsmen, including carpenters, plasterers, and painters,
to redecorate public spaces, idle land and amenities.
One minor change after another has led to practical improvement to the village and enriched every
corner of Chengyang.
Yang Jiyue, a carpenter in his late seventies, made his house a “museum” that exhibits the
precious woodwork he made during a dozen years of production of miniature redwood furniture
and pavilions. Local villager Ying Mingju, who is skilled at making straw hats, changed the place
where she used to keep firewood in her house into a “display stand” for her handiwork, which has
become a tourist attraction of the village. Meanwhile, an abandoned farm in Chengyang has been
turned into a livestreaming studio ingeniously by the art work group.
In less than one year, local people improved 60 spots including market, park and exhibition hall.
They have witnessed huge changes to their living environment and production space.
Today, the brand new Chengyang village, which is picturesquely decorated by ancient trees, grey
walls, green waters, gallery bridges, large-scale artworks, exhibition halls, and woodwork
workshops, is filled with a cultural atmosphere.
Art has made residents in Chengyang village more passionate about revitalizing their hometown.
Because of the participation of villagers, enterprises, and experts in cultural and tourism
industries, Chengyang has witnessed more and more changes, with an increasing number of
villagers contributing to the revitalization of the village through artistic creation.
The beautified village has also generated investment and business opportunities. As tourism in the
village thrives, businesses related to catering, special and agricultural products, handicrafts and
agritainment are booming, and the villagers are living a more prosperous life.
