By Cyriacus Nnaji
Rite Foods Limited, a prominent player in Nigeria’s fast-moving consumer goods (FMCG) industry, has announced its resounding success at the 2nd edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence.
The awards include the following categories: Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola, Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink and Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll
These remarkable achievements reaffirm the company’s dominant position in the food and beverage industry, despite fierce competition, said a statement issued by the firm.
“The brands’ representatives made a memorable appearance at the awards ceremony, demonstrating Rite Foods Limited’s unwavering commitment to excellence in every aspect of its operations.
“Each Assistant Brand Manager left a lasting impression with their impeccable attire. The Assistant Brand Manager for Bigi, in particular, stood out by donning a colourful cape that perfectly embodied the playful and vibrant array of flavours synonymous with the brand.
“Equally, the Assistant Brand Manager for Fearless Energy Drink made a bold fashion statement, sporting vivid and daring colors that align with the brand’s fearless spirit of delivering exciting energy and refreshment to consumers.
“The awards were presented to the Brands’ Managers at the event, themed “Consumer Satisfaction Index,” held at the Radisson Blu Hotel in Ikeja GRA, Lagos, on 7th September 2023.
“The organisers praised Rite Foods for disrupting the Food and Beverage sector of Africa’s largest economy with an array of high-quality products that have become consumers’ top choices, offering desired value and satisfaction, surpassing competitors in their segments.”
In her remarks, the Assistant Brand Manager for Bigi Carbonated Soft Drink, Aransiola Biola, expressed her gratitude, saying, “This award is a testament to our dedication to providing top-quality products that offer exceptional value to our customers.”
Kanyinsola Sangowawa, the Assistant Brand Manager for Fearless Energy Drink, also affirmed, “It is an honour to be recognised as the best value for money in the energy drink category. It motivates us to continue delivering on our promise of premium energy and great taste.”
Representing the Rite Sausage brand, Olawale Odenusi, the Digital Lead at Rite Foods Limited, stated, “This award reflects our ongoing commitment to producing delicious and value-packed sausage rolls in line with global best practices within our state-of-the-art factory.”
****
 | ReplyReply allForward |
