Through his innovative Snapchat lenses, Padmond Annor better known as Nana Mitch, is actively shaping African culture in the digital sphere. As Ghana’s first Snapchat lens creator, he identified a crucial gap, leading him to craft filters that resonate with African aesthetics.
Beyond these viral creations, his work with Schardo TV and Productions, his fragrance brand Relief by MB, and his influential partnerships demonstrate a broader commitment to celebrating and projecting African narratives.
From designing lenses for prominent figures to being recognized as a top African creative, Nana Mitch’s work is literally providing a new lens through which Africa sees itself and the world.
More than just Ghana’s first Snapchat lens creator, Nana Mitch is a multifaceted creative force shaping African culture through a variety of mediums.
His inventive lens designs offer a fresh perspective on African identity in the digital space, evidenced by his popular creations and collaborations with numerous African celebrities.
Alongside his twin brother, Nana Mitch actively captures and promotes African stories.
His influence extends from the digital realm to brand ambassadorships and creative direction, solidifying his role as a key figure in defining contemporary African visual culture, one lens at a time.
The demand for Nana Mitch’s unique lens creations spans the African entertainment landscape. He has crafted custom Snapchat filters for a constellation of stars, including Nigerian personalities like Bobrisky, Eniola Badmus, Zlatan, and Ghanaian sensations such as Sister Derby and Hajia4Real.
Nana Mitch’s influence extends beyond his creative work. As a sought-after social media influencer, he has forged successful brand ambassador partnerships with both Ghanaian and Nigerian companies, including Pizzaman Chickenman, SMS Properties, Ridge Condos, and Jays Finder.
His growing portfolio of endorsements in 2024 includes Clozar Africa, Duffy’s Health & Beauty, LifeTaste, and CompuGhana, solidifying his status as a key influencer in the region.
