From John Silas, Lagos
More global recognitions are coming to the Marketing Director at FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada, who has now been named among the judges for the International Content Marketers (ICM) Award 2025.
This followed her recent recognition as the Marketing Director of the Year at the 2025 Brand Handlers Awards, and her earlier role as a judge at the Native Advertising Award 2025.
Beginning her career as a management trainee in the Consumer Marketing Department of FrieslandCampina WAMCO in 2003, Ifada grew within the company through hard work and consistency, joining the management team in February 2024. She is reputed for her sharp business sense, leadership skills, and an ability to turn strategies into strong results.
Over the years, she has led several successful projects that strengthened some of Nigeria’s biggest dairy brands. These include a key role in repositioning Three Crowns Milk with the “Healthy Mums, Happy Families” campaign, which highlighted care for mothers as caregivers.
She also drove the strategies that helped Peak maintain its spot as the number one dairy brand in Nigeria for over 70 years.
Of her new appointment, Ifada said: “It is an honour to be part of this global platform that celebrates creativity and excellence. I see it as an opportunity to not only represent Nigeria but also to inspire the next generation of marketers.”
Beyond corporate success, Ifada is passionate about developing people, driving organisational growth, and creating meaningful societal impact. Her appointment as a judge at the ICM Award 2025 further solidifies her standing as a dynamic leader shaping the future of marketing and communications.
