Perspectives

Continent’s marketing celebrates Ifada Among Africa’s 100 Most Influential CMOs

The Marketing Director of FrieslandCampina, Maureen Ifada, has been honoured as one of the 100 Most Influential African and Diaspora Chief Marketing Officers (CMOs), further cementing her reputation as one of Africa’s leading marketing professionals.

Conferred under the ACMO100 initiative of Brand Africa during the ongoing Brand Africa Week in Addis Ababa from May 23 to 26, 2026, the recognition celebrates top marketing executives whose work continues to shape brands, industries and markets across the African continent and the diaspora.

The event was organised in association with African Business, MIPAD, African Media Agency and Africa No Filter. According to Brand Africa, the selection process followed a rigorous continent-wide research, nomination, evaluation and verification exercise carried out by a review committee comprising respected representatives from across Africa and the diaspora.

The organisers noted that the ACMO100 recognition remains independent, verified and unsponsored, stressing that no fees are charged for inclusion or placement on the list.
In its official congratulatory message to Ifada, Brand Africa described her as a leader whose impact has extended beyond her organisation to influence brands and markets across Africa.

The honour represents a significant milestone in Ifada’s professional journey and highlights her growing influence within Africa’s marketing and corporate communications landscape. Industry stakeholders believe it will further strengthen her profile as one of the continent’s leading voices in brand leadership and strategic marketing.

They noted that it reflects positively on FrieslandCampina and reinforces the company’s position as a strong player in Africa’s fast-moving consumer goods sector.

The ACMO100 honourees were celebrated during the ongoing Brand Africa Week in Addis Ababa, where top marketing, branding and business leaders from across the continent gathered to celebrate excellence, exchange ideas and discuss the future of African brands.

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