From John Silas
As families across Nigeria prepare for the new academic session, leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, is supporting parents with the 2026 Back-to-School campaign.
For many Nigerian families, the back-to-school period is marked by renewed preparations, shopping for school essentials, getting new uniforms, planning meals and adjusting family routines ahead of the first day of school.
It is also a period when parents ensure their children are confident and ready to take on the demands of a new school year. This year’s campaign, “Peak Love Back-To-School,” is based on the insight that the new season is key for parents to show their children love as they return to school for the new academic year.
A nourishing breakfast, a lunchbox packed with love, and the confidence that comes from knowing that children have essential nutrients and minerals ready as they return to school are expressions of love.
Peak Milk has their back through targeted shopper offers across outlets in Nigeria, where school-relevant gift items such as water bottles and lunch flasks are given on every purchase.
There are also experiential activations across multiple touchpoints where shoppers can participate in a spin-and-win to get big-ticket items like laptops, school bags and educational tablets.
Speaking on the campaign, the Marketing Manager at Peak, Omolara Banjoko, said, “The back-to-school season is a crucial time for families because it represents a fresh start for children and a new chapter in their growth.
“Parents put considerable effort into ensuring their children are ready, from what they eat before school to the things they need throughout the day.
“At Peak, we want to support parents in this process and celebrate the love behind their preparation as they begin another school year, while creating opportunities for them to enjoy more value from Peak.”
The campaign has already begun across selected retail and consumer touchpoints nationwide with activities designed to engage shoppers and families throughout the season.
According to the Brand Manager, Peak, Boluwatife Ayano, “‘Peak Love Back-to-School’ campaign is designed to reflect the realities of families preparing for a new school year while giving consumers more reasons to engage with the brand.
“Getting children ready for school takes planning, commitment, and a lot of support from parents. This year’s campaign reflects that reality while giving families something to look forward to, from rewarding shoppers in-store to creating experiences where families can engage with Peak.
“We are bringing the campaign to life across different touchpoints. We want Peak to be part of the preparation that helps families start the new school year with confidence.”
The campaign reinforces the brand’s commitment to supporting Nigerian families and celebrating parents who continue to invest in their children’s growth and future.
