From John Silas, Lagos
Dairy company, FrieslandCampina WAMCO Nigeria PLC has unveiled the Peak Dairy Creamer, an innovative new product designed to transform ordinary tea and coffee into extraordinary experiences.
Made from high-quality skimmed milk, the product delivers perfect blend with no lumps, and is tasty for tea, as it is good for coffee.
The company explained that what makes the product different from others is the inclusion of dairy, which provides more protein intake and non-dairy creamers, thus making it fit into the company’s purpose of nourishing Nigerians with quality dairy nutrition while strengthening its portfolio with a more accessible offering.
Crafted from carefully selected skimmed milk and milk solids to deliver superior, good taste and nutrition, Peak Dairy Creamer is a good source of calcium, Vitamins A and D, and comes in a single-serve convenient packaging size suitable for individual use, FrieslandCampina WAMCO stated.
According to the Senior Brand Manager, Moronke Adisa-Abayomi, “Peak Dairy Creamer represents our commitment to innovation and quality, meeting our consumers’ needs while considering their pocket.
“Whether you are starting your day with morning tea or enjoying an afternoon coffee break, Peak Dairy Creamer transforms every sip into a moment of goodness.”
Adisa-Abayomi stated that Peak Dairy Creamer was introduced into the Nigerian market in January 2025 to meet a rising demand for affordable dairy products amidst soaring inflation. From April to June 2025, the company rolled out consumer experiential activities across 28 regions, reaching over 14,000 Nigerians through wet sampling of the new product.
Tagged “Taste the Goodness,” the campaign boosted brand awareness, encouraged trial and generated demand for the newly launched Peak Dairy Creamer, she added.
The campaign was integrated with in-store shopper activations in general trade and key secondary towns, and the new product introduced to the wider Peak family, Adisa-Abayomi further explained.
Disclosing that consumers had the opportunity to experience the taste firsthand and purchase for consumption with families, she said Peak Dairy Creamer would be available at major retail outlets nationwide.
